NEW YORK (June, 2020) — High Falls Hemp NY, a leading brand in the Cannabidiol (CBD) and wellness industry, has announced Barney Stacher, a veteran in consumer products and retail, and now the CBD sector, to Chief Operating Officer.
Stacher brings more than 20 years of leadership and marketing experience to his new role as COO. Prior to joining the company as Chief Operating Officer, Stacher was instrumental in strategic brand planning and positioning, and business development of consumer products, including CBD. Stacher previously led business initiatives as Executive Sales Director of Azuca’s CBD Division before joining HFHny. In addition to decades of consulting for top brands, Stacher chaired Vistage International, the world’s leading Chief Executive membership organization with over 14,000 members. He also co-founded teany Beverages, a ready-to-drink iced tea company, alongside NYC-based musician Moby. Stacher is excited to combine his leadership skills with his business prowess as COO of High Falls.
“During my time at High Falls, I have become inspired by the unique purpose of the company and its unique products and compelling story,” Stacher says. “I am proud to keep on building High Falls into a national household brand and spreading our ‘seed to soul’ philosophy. As COO, I am eager to provide CBD novices and experts further education and access to high-quality CBD-infused supplements, tinctures and topical care products.”
“We are tremendously excited to have Barney as our COO,” says Tricia Weissman, co-founder of High Falls. “His profound leadership as Chief Revenue Officer has contributed to our success as a trusted source for hemp-derived CBD. With Barney’s strength of character and experience in driving revenue for impactful brands, we are confident that High Falls will continue improving upon the lives of our people through the nurturing power of CBD.”
About High Falls Hemp NY:
High Falls Hemp operates with a distinct “seed to soul” philosophy that originates from their family-owned farm in Upstate New York and drives their mission to craft the highest quality hemp-derived CBD products. They are licensed to grow hemp for high CBD content by the New York State Department of Agriculture and Markets.
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